Our Story

Vida Infame comes from a rebellious spirit at heart, not rebellion for show, but the kind born from living where rules don’t always reach and survival teaches you faster than words ever could.

I’m from Durango, from a small town in the sierra where life moves by its own code. Growing up, I worked cattle with my dad en el rancho. I slept under open skies in the mountains, waiting through the night for cows to give birth, stepping in when nature needed help. Those experiences taught me a lot including responsibility, patience, and respect, lessons earned, not taught.

Later, growing up in Los Angeles, I learned that not all knowledge is valued the same. What keeps you alive in one world can be invisible in another. So I carried those lessons quietly.

But what stayed with me most were the people.

The characters from my town and the surrounding ranches, some lived lives filled with humor, others carried deep tragedy. Yet all of them shared the same spirit: persistence. In places as isolated and forgotten as those ranches, life doesn’t ask for permission to exist.

De las penas y de las piedras sacan vida.

Vida Infame exists to honor that spirit, to give voice to stories that rarely get told, and to carry forward the lives and lessons that might otherwise disappear into silence.

This isn’t about glorifying struggle.

It’s about respecting it, and making sure it’s remembered.

Our Mission

At Vida Infame, our mission is simple: Give back, help where help is needed, and support our communities however possible, whether it’s time, resources, or support, because helping others shouldn’t be reserved for those with deep pockets.

Life doesn’t hand everyone the same deck. Some are forced to play with what’s left.

We believe people are shaped by circumstance, not defined by a single or even a set of choices. That redemption is real, and second chances aren’t weakness, they’re necessary. Because doing something is always better than doing nothing.

Vida Infame, Built by the forgotten and worn by the unstoppable 

“Si me ganaran, pero me hacen correr pura verga!” - Mi abuelo, desde un ranchito en la sierra de Durango.